- How can a startup evaluate the market in any country in the world?
- How to understand the relevance of the assessment?
- Is it possible to rely on other people’s estimates and how to verify them with your own capacities?
When evaluating the market, they say that a good result is twice as large or half the actual size. But is it the case?
Andrey Yakushin will talk about the assessment of an actually achievable market (SOM), share secrets about why you can’t rely on an estimate obtained only in one of two ways (bottom-up and top-down), how to calculate both ways and use a consensus value.
Andrey Yakushin – Natural Gas Market Analyst at PJSC LUKOIL, CEO at AYConsulting (analytics for startups and new enterprises).