We are glad to invite you to a seminar by Dr. Jana Thiel, Maastricht University, Netherlands, titled “Protecting Market Options Through Integrated IP Strategy: The Role of Strategic Disclosure”.
When: July 7, 2015, 13.30 – 15.00
Where: Room TBD, TROC-3
In this seminar I will look at technology-market-linking as a core activity in technology ventures.
I will highlight key avenues of research and will then zoom into the specific challenges that emerge for technology entrepreneurs when managing intellectual property to protect multiple market linkages and commercialization routes. I will present recent research with colleagues on the role of strategic (or voluntary) disclosure when designing efficient IP strategies in entrepreneurial ventures.
We suggest that, in particular for smaller actors and globally operating firms, strategic disclosure offers solutions to specific needs in the commercialization strategy, which are unaddressed by the current patenting system.
This seminar will provide a brief review along with case-based evidence on how firms integrate patent and non-patent-based disclosure and will then discuss more recent findings from a unique data set of 484 surveyed companies in which we find that with greater market diversity a firm’s tendency to strategically disclose increases.
The seminar will conclude with a discussion of the implications for further research and practice.
Dr. Jana Thiel
Maastricht University, Netherlands
Jana Thiel is currently an assistant professor at the Maastricht Centre for Entrepreneurship at Maastricht University.
She obtained her PhD in Entrepreneurship from the Swiss Federal Institute of Technology in Lausanne (EPFL) and prior to her appointment at Maastricht University she spent two years as a post-doctoral fellow at ESADE Business School in Barcelona. Jana’s research is situated at the intersection of entrepreneurship, technology management, and strategy. Her specific interests focus on providing new insight into what constitutes core entrepreneurial actions and how strategic behaviors impact entrepreneurial outcomes.
While being interested in all forms of entrepreneurial activity, Jana gets most excited about studying and mentoring entrepreneurs in implementing new-to-the-world science-based venture ideas.